360 Integrated Media

 

The "interruption model" of traditional advertising is no longer viable.

Watch the alternative...

 
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Integrated Content Formats

Facebook
Twitter
Facebook Live
Instagram
Pinterest
YouTube
Podcast
Blog

Product Categories

Food 
Nutrition
Household
Health
Fitness
Mindset
Self Care
Lifestyle

Driven Engagement

Web Series
Interviews
Roundtables
Downloads
Quizzes
Contests
Sweepstakes

Program Inventory

Burned-in 0:15 Spots

Sponsor Custom “Call to Action”

"Brought To You By” Mentions

Tips/Advice

Extended Interviews

DIY or How-to Product Placement

Product Reviews

Series Product Placement
Sweepstakes

Audience

Success-minded women 35+ with annual household income of 75K+ who consume content relevant to their lifestyle concerns and who need appropriate wellbeing solutions.

Organic

Women are master connectors, which is why they are the major drivers of social media. It is crucial to build on this native behavior and connect with them on whatever platform they use—and they use them all.

“Integrated creative engagement backed with targeting and data is the way to connect and be trusted by customers, increasing both awareness and sales.” —Executive Producer W. Vito Montone

W. Vito Montone

The Best of All Marketing Worlds

Audience-relevant rich media will be created in formats appropriate for each social media platform, yet be a part of the story arc created specifically to support marketing initiatives. We utilize behavioral retargeting also known as behavioral remarketing, or simply, retargeting. It is a form of online advertising by which messages are targeted to consumers based on their previous Internet actions. Ad tracking and page cookies are used to keep your story in front of viewers. This technique enables us to deliver all the story points to targeted viewer as they come to their own conclusion about the subject and your products. For most website campaigns, only 2% of web traffic converts. Retargeting is designed to help companies reach the 98% of users who don’t convert right away and reach conversions as high as 15%. Retargeting is so effective because it focuses on people who are either already familiar with your brand or have recently demonstrated interest for engaging with the rich media. That’s why those who use it may see fewer visits but a higher ROI. Retargeting is a powerful branding and conversion optimization tool, and works best in conjunction with inbound and outbound marketing. Display ad campaigns are great for driving traffic, but they don’t optimize conversion. Rich media and retargeting can help increase conversions…embedding your story in your customers’ minds will provide your best chance of increased launch success.

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Facebook
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YouTube
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Instagram

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Integrated Media

We develop and distribute multi-platform brand-integrated health and lifestyle entertainment that resonates with upscale, educated women 35+. Content is designed to foster message credibility while educating, informing, engaging and entertaining with subject synchronized product placements, reviews, DIY, scripted comedy, tips, etc. using subject-matter influencers—via integrated storylines.

Stories That Follow Your Customers Around

This entertainment-rich media is delivered across social media platforms—Facebook, Facebook Live, YouTube, Instagram, Pinterest, Twitter and podcast platforms—viewable on desktops, smart TVs, tablets and smartphones that truly follow your customers around.

Research recently released by digital marketing research firm Syndacast...

  • 74% of all Internet traffic in 2017 will be video
  • Using the word “video” in the subject line of an email can increase open rates by 19%
  • Video increases click-through rates by 65% and reduces unsubscribers by 26%
  • According to Twitter, videos and photos get the most retweets